CASE STUDY
Modeling Stripe Data for Strategic Growth with Uniqode
How Database Tycoon helped Uniqode unify revenue metrics and build executive-ready analytics for their Series B.
About Uniqode
[ADD ABOUT UNIQODE?]Before partnering with Database Tycoon, Uniqode’s finance and growth teams were flying blind. Revenue metrics were scattered across Stripe UI, Sigma, and CSV exports — with inconsistent MRR logic and no single source of truth.
[MOVE TO SOLUTION AREA]Our team helped them model Stripe data in dbt, standardize key revenue logic, and launch a customer snapshot dashboard that powers weekly executive reviews. Now, Uniqode uses analytics as a growth lever across every department.
“The work this team did laid the foundation for everything we’re doing now. Six months ago, we didn’t have any of this. We can now now run weekly executive data reviews with enriched customer data and drive outbound strategy much more clearly. We’re positioned to be Series B–ready tomorrow. ”
The Stack
Snowflake
Salesloft
Hightouch
dbt
Stripe
CLIENT CHALLENGE
CLIENT CHALLENGE
They needed a consistent, scalable foundation for financial analytics.
Client Challenge
Uniqode’s revenue reporting was fragmented. Key metrics like MRR, churn, and customer lifetime value were calculated differently across tools — making it impossible to get a reliable financial picture.
The team was exporting CSVs from Stripe, manually adjusting for discounts and currency, and syncing data by hand between Sigma and internal dashboards. Leadership couldn’t trust the numbers, and teams couldn’t align around shared definitions.
Our Approach
We rebuilt Uniqode’s analytics foundation around clarity and reproducibility. Our team focused on:
-
Defined consistent metrics for MRR, churn, and cohorts.
-
Fixed time zone drift, discount handling, and multi-currency reconciliation.
-
Built a customer snapshot view that drives strategic reviews every week.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Client Results
-
Executive Confidence
Leadership now relies on a single source of truth for all key revenue metrics.
-
Operational Impact
Data from Stripe powers outbound sales via Hightouch and SalesLoft — generating $30K+ ARR.
-
Scalable Framework
The dbt models and definitions now serve as Uniqode’s foundation for future analytics.
Related Resources
-
![]()
The Stripe Modeling Guide We Wish We Had
-
![]()
Evaluating Stripe Ingestion Frameworks: Our Process, Benchmarks, and Findings
-
![]()
Gold
What should we know about the services you provide? Better descriptions result in more sales.
